A Healthcare Marketing Success Story: Connecticut Dermatology Group

A Physician Marketing Success Story: Connecticut Dermatology Group Connecticut Dermatology Group (CDG), is the largest dermatology practice in Fairfield County, CT with 3 locations throughout the state and 10 providers on staff with a wide range of specializations within the dermatology field. CDG has been working with CarbonFoot Medical for the past 8 months to help+

Reputation Management

Reputation Management Tips For Your Medical Practice

Reputation Management Tips For Your Medical Practice In a recent study published in Search Engine Land, 88% of people trust online reviews as much as personal recommendations. So if everyone else is talking about your practice, why aren’t you? The Internet can be a scary place for medical practices. Anyone can be saying anything at any time about+

Reputation Management: 3 Tips for Responding To Negative Doctor Reviews

  Physicians and medical professionals alike are facing the harsh reality of the growing patient use of online review giants like Yelp, HealthGrades, Vitals, Google and more to give and get unbiased information about how physicians and medical practice are really like. Your reputation is your most important asset. Potential patients are researching your practice before+

Medical Reputation Management: Review Sites You Should Be Monitoring

  Top Medical Review Sites Medical Reputation Management is crucial for expanding your medical practice and acquiring new patients leads. Many of your potential patients are reading and researching your practice before they even step through your door or pick up the phone. Your previous patients are leaving reviews which can leave an profound impact on+

5 Medical Advertising Mistakes Not To Make

5 Medical Advertising Mistakes Not To Make Digital advertising is an ever changing and growing field. Medical practices have to react the latest trends in order to best reach their potential patients. Is your practice keeping up with the latest medical marketing trends? How can you better optimize your digital campaigns for patient leads? Check out these 5 medical advertising mistakes not to+

3 Medical Marketing Trends To Watch in 2016

Three Trends in Medical Marketing to Watch in 2016

Three Trends in Medical Marketing to Watch in 2016 Your medical marketing campaigns bring new patients through the door, but you’re always seeking to expand your online reach. Here are three medical marketing trends for 2016 to keep an eye on and work into your existing campaigns. More Social Media Advertising Social media users are+

Physician Marketing Event NYC

Physician Marketing Highlights | 2016

As medical practices finalize 2016 marketing budgets, a key question is how should dollars be spent to drive cost-effective patient referrals. Based on trending data from MM&M/Ogilvy CommonHealth Healthcare Marketers Trend Report 2014 (2015 report not out yet!),  digital channels will overtake traditional channels.  So, medical practices need to hammer out their marketing plans accordingly.  Unless traditional (radio,+

Physician Marketing

A Physician Marketing Success Story: RMACT

A Physician Marketing Success Story: RMACT Reproductive Medicine Associates of Connecticut (RMACT), a fertility practice in Connecticut with 4 locations and 5 physicians has been in collaboration with CarbonFoot Medical since 2009. At the start, RMACT approached CarbonFoot Medical for a comprehensive solution to compliment their internal marketing team’s effort to excel in hyper-locally marketing their medical+

Medical Reputation Management Remove Bad Online Reviews

Medical Reputation Management: Dealing with Bad Reviews

Thanks to the power of the Internet and Social Media, your potential patients are researching and educating themselves on your medical practice before they even step foot through your door. For healthcare providers, medical reputation means trust; and trust means everything when it comes to patients and physicians. Making a good first impression with potential+

front desk etiquette

Front Desk Etiquette For Your Medical Practice

We encourage our clients to use call tracking & recording to measure the performance of ad campaigns. When we report to our clients about ROI, we spend a good deal of time listening to the calls generated from ads. Your front desk team is a group of patient care professionals, but they are also part of+