Medical Marketing Case Study | California Fertility Clinic Success Story
Medical Practice Goal/Situation
Online video marketing conveys your brand quickly and efficiently. California Fertility Partners approached CarbonFoot Medical looking for a way to stand out from the crowd. Adding dynamic medical videos throughout the site would engage visitors and improve the site’s bounce rate.
What We Did
After completing extensive competitive research and an organic keyword review, conversion-specific keywords around which the videos were optimized helped reduce Cost per Referral (CPR). The videos were embedded directly on the homepage, on key patient testimonials pages, and on other key medical services/treatment pages of the site.
The addition of medical videos brought California Fertility Partners’ practice to life for current and prospective patients alike. The site became immediately more compelling, informational and engaging. Mutli-media brought not only energy to the site, but instilled patient confidence that they were dealing with a top-quality fertility practice; playing a key role in patient conversions. Not only did the videos drive patient conversions, but they also boosted website traffic from improved search engine rankings.