Medical Marketing for Doctors
Don’t let your website stand alone.
Is your medical practice website reaching its full potential? In today’s healthcare marketplace, it’s critical that it does because the audience has never been bigger or more interested in acquiring information.
According to the Pew Internet Project, 72% of Internet users it surveyed had searched online for health information within the past year, most commonly on topics related to specific diseases or conditions, treatments or procedures, and doctors or other health professionals. And, according to the Pew Research Center’s 2013 Internet & American Life Project, when asked if the information found online led them to think they needed the attention of a medical professional, 46% of respondents responded in the affirmative.
CarbonFoot Medical’s Marketing Impact
CarbonFoot Medical’s comprehensive online medical marketing for doctors supports and completes your website’s advertising efforts. Our suite of marketing solutions has been refined by more than a decade of medical marketing experience, giving us a distinct advantage over the typical out-of-the-box marketing agency. Our proven medical marketing initiatives provide the results doctors care about, delivering a clear return on your marketing investment by sending quality patient leads consistently month after month.
Medical Marketing Services
Medical marketing is a multifaceted and ever-changing field. No longer solely dependent on print and word of mouth, your practice now relies heavily on the online space to grow. At CarbonFoot Medical, we are at the forefront of all the most current and effective online marketing strategies including:
Search Engine Marketing
Search engine marketing consists of both Paid Search Advertising (PPC) and Search Engine Optimization (SEO). These two components are the foundation of every marketing campaign. PPC involves purchasing and placing ads on search engine pages, while SEO develops quality content for a target audience so a medical practice’s website can rank high in a search engine’s results.
Email Marketing for Doctors
Email marketing is a very effective channel for growing a practice’s business and building relationships online with existing patients. E-mail marketing is also a great cost-effective way to offer incentive-based discounts.
Keep your patients up to date on current office happenings and promote upcoming events, doctors’ awards or anything else that’s newsworthy. Our press release service keeps your practice visible in the digital world.
Videos are an excellent way to connect with potential patients online. Rich media, especially video content, plays a crucial role in driving organic traffic to your website. We build custom medical videos for your website to showcase your practice and the treatments you offer.
Do you know what people are saying about you and your practice online — both the good and the bad? CarbonFoot Medical makes it easy to monitor the myriad review sites and comments specific to your practice, as well as participate in the conversation. Learn how we can protect your reputation today.
Medical blogging plays a dual role in promoting your medical practice. Besides enhancing your online presence by providing resources and support to your current patients, a blog plays a critical role in your search engine optimization efforts. Learn how blogging can attract new patients and improve your online presence.
Tracking and Analytics
The ability to track and make use of key metrics is arguably the most important component of a marketing service. CarbonFoot Medical is a performance-centric marketing agency that calculates the metric that matters most — a medical practice’s Cost Per Referral (CPR). Our reports allow medical practices to see and understand the marketing return on their investment.
Social Media for Physicians
In the constantly evolving online space, connecting with new patients can be an overwhelming proposition. Let CarbonFoot Medical handle your social outreach for you! Learn how we optimize all your social networks to expand your reach, raise brand awareness, connect with new audiences, and ultimately increase your patient leads.