Medical Marketing Advertising Program

Send more patients to your practice with Paid Search Advertising (PPC)

Paid Search Advertising and Medical PPCPaid search advertising is one of the most effective tools a medical practice can use to generate new patient leads. A 2012 Pew Internet study found that 77 percent of online health seekers start at search engines. This presents an enormous advertising opportunity for medical practices to get in front of a vast audience of new patients with text ads on search engines. Paid search has the ability to target people specifically looking for the treatments and services your practice offers.

CarbonFoot Medical manages your search engine advertising campaign by selecting the right keywords a user types to find your practice. Then we work with you or separately to produce effective ad copy and chooses the optimal place to send the person to on your website.

We continue to work hard month after month to monitor the ad campaign and continuously improve its performance. As part of our investment in understanding your practice, we not only research it but that of your competitors and the latest industry trends as well.

Are your advertising efforts reaching their full potential?

medical advertising for doctors

What We Do

CarbonFoot Medical makes attracting new patients to your website easy, leaving you to focus on what you do best – treating patients. Learn more about the different levels of service we offer below.

Our Paid Search (PPC) Marketing Options

Standard Paid Search Solution

Budgets UNDER $1,000 per month

 

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Adgroups

5-10 Adgroups

 

Campaign Build Includes

Available Visibility on 95% of Internet Searches

Includes Google

Advanced Keyword Research

Includes capture of rising and ‘breakout’ keywords

Stellar Ad Copy Creation

Call-to-Action Oriented Medical Ad Copy-writing – We test multiple versions to maximize patient response

Targeting

We leverage Geo-Targeting and Demographic Targeting

Ad Extensions

Create extra content surrounding your blog, including phone, site links, map locations, and more to help your ads stand out and increase traffic.

Campaign Management and Reporting

Effective Bid Strategy

Tested and Proven Bidding Strategies for Medical Practices

Keyword Optimization

Optimization of Match Types and Negative keywords

Ad Copy Testing

Run multiple variants of ads and choose the winner

Landing Page Optimization

Constantly make changes and tweaks to website page to better drive conversions

Quality Score Optimization

Assess and improve quality score to improve ad relevance and reduce cost-per-click to improve performance

Reporting on Return on Investment

showing Patient Referral goals tracked via dynamic phone tracking and email leads conversion pixels for a true-real time look at the return on your marketing dollars.

360 Reporting- Marketing Dashboard

Marketing dashboard that calculates ad performance down to the “Cost per Lead” metric so you can judge performance. We take reporting one step farther. Our 360 Analytics Marketing Dashboard provides a True CPR (Cost-Per-Referral) by marketing channel.  Now you’ll know how your advertising dollars are working for your practice

Mobile

Mobile Smartphone & Tablet Targeting – Mobile tailored campaigns and separate bidding strategies address fast growing mobile share

Additional Campaign Components

 

Please contact one of our medical marketing consultants to add these  advanced services.

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Advanced Paid Search Solution

Budgets ABOVE $1,000 per month

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Adgroups

20+ Ad groups

 

Campaign Build Includes

Available Visibility on 95% of Internet Searches

Includes Google, Yahoo, and Bing

Advanced Keyword Research

Includes capture of rising and ‘breakout’ keywords

Stellar Ad Copy Creation

Call-to-Action Oriented Medical Ad Copy-writing – We test multiple versions to maximize patient response

Targeting

We leverage Geo-Targeting and Demographic Targeting

Ad Extensions

Create extra content surrounding your blog, including phone, site links, map locations, and more to help your ads stand out and increase traffic.

Campaign Management and Reporting

Effective Bid Strategy

Tested and Proven Bidding Strategies for Medical Practices

Keyword Optimization

Optimization of Match Types and Negative keywords

Ad Copy Testing

Run multiple variants of ads and choose the winner

Landing Page Optimization

Constantly make changes and tweaks to website page to better drive conversions

Quality Score Optimization

Assess and improve quality score to improve ad relevance and reduce cost-per-click to improve performance

Reporting on Return on Investment

showing Patient Referral goals tracked via dynamic phone tracking and email leads conversion pixels for a true-real time look at the return on your marketing dollars.

360 Reporting- Marketing Dashboard

Marketing dashboard that calculates ad performance down to the “Cost per Lead” metric so you can judge performance. We take reporting one step farther. Our 360 Analytics Marketing Dashboard provides a True CPR (Cost-Per-Referral) by marketing channel.  Now you’ll know how your advertising dollars are working for your practice

Mobile

Mobile Smartphone & Tablet Targeting – Mobile tailored campaigns and separate bidding strategies address fast growing mobile share

Additional Campaign Components

Foreign Language Focused Campaigns

Solid experience targeting Spanish and other languages

Contextual Advertising

Leverage Google & Yahoo/MSN content networks to boost your practice exposure.

Retargeting Campaigns

Display engaging content to people who have visited your website as they to other websites across the web

Display Advertising with Banner Ads

A Highly Effective branding tool to drive volume of visitors to your website a low costs per click.

Note* Ad creation services are additional
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