About Greg Zola

Greg founded CarbonFoot Interactive, an online marketing agency in 2006, based in Westport, CT. He recently launched CarbonFoot Medical, a boutique medical marketing agency. His prior work includes web marketing for MyChoiceMedical and San Diego based Sony Electronics and web analytics firm WebSideStory (later purchased by Visual Sciences, then Omniture, now Adobe SiteCatalyst).

A Healthcare Marketing Success Story: Connecticut Dermatology Group

A Physician Marketing Success Story: Connecticut Dermatology Group Connecticut Dermatology Group (CDG), is the largest dermatology practice in Fairfield County, CT with 3 locations throughout the state and 10 providers on staff with a wide range of specializations within the dermatology field. CDG has been working with CarbonFoot Medical for the past 8 months to help+

Reputation Management: 3 Tips for Responding To Negative Doctor Reviews

  Physicians and medical professionals alike are facing the harsh reality of the growing patient use of online review giants like Yelp, HealthGrades, Vitals, Google and more to give and get unbiased information about how physicians and medical practice are really like. Your reputation is your most important asset. Potential patients are researching your practice before+

5 Medical Advertising Mistakes Not To Make

5 Medical Advertising Mistakes Not To Make Digital advertising is an ever changing and growing field. Medical practices have to react the latest trends in order to best reach their potential patients. Is your practice keeping up with the latest medical marketing trends? How can you better optimize your digital campaigns for patient leads? Check out these 5 medical advertising mistakes not to+

3 Medical Marketing Trends To Watch in 2016

Three Trends in Medical Marketing to Watch in 2016

Three Trends in Medical Marketing to Watch in 2016 Your medical marketing campaigns bring new patients through the door, but you’re always seeking to expand your online reach. Here are three medical marketing trends for 2016 to keep an eye on and work into your existing campaigns. More Social Media Advertising Social media users are+

Physician Marketing Event NYC

Physician Marketing Highlights | 2016

As medical practices finalize 2016 marketing budgets, a key question is how should dollars be spent to drive cost-effective patient referrals. Based on trending data from MM&M/Ogilvy CommonHealth Healthcare Marketers Trend Report 2014 (2015 report not out yet!),  digital channels will overtake traditional channels.  So, medical practices need to hammer out their marketing plans accordingly.  Unless traditional (radio,+

Physician Marketing

A Physician Marketing Success Story: RMACT

A Physician Marketing Success Story: RMACT Reproductive Medicine Associates of Connecticut (RMACT), a fertility practice in Connecticut with 4 locations and 5 physicians has been in collaboration with CarbonFoot Medical since 2009. At the start, RMACT approached CarbonFoot Medical for a comprehensive solution to compliment their internal marketing team’s effort to excel in hyper-locally marketing their medical+

Medical Marketing

Four Useless Things To Cut From Your Medical Marketing Strategy

Four Useless Things To Cut From Your Medical Marketing Strategy The fast-paced world of digital marketing and technology is constantly evolving.  We have far more options, tools, and resources to be better marketers than ever before. However, with technological advancements rapidly increasing, it seems like every week there’s something new to grasp hold of, otherwise+

google partners event Medical Marketing insights for 2015

Google Partners Event: Medical Marketing Insights for 2015

CarbonFoot Medical is proud to announce that it will be hosting its second Google Partners Event on increasing patient referrals through medical marketing for medical practices in 2015. Doctor Offices Get Smarter Using Inbound Marketing to Attract Patients Google Provides Insights to Patient-Centric Medical Marketing in 2015 The online behavior of consumers seeking health information continues+

5 Reasons To Use An Agency For Medical Practice Marketing

Why Should You Outsource Marketing Your Medical Practice 1. It’s What Successful Medical Practices Do A recent study by Bain & Company found that only 1 in 10 businesses achieved sustained, profitable growth. What makes this top tenth successful? The results showed that 85% of the companies that sustain profitable growth outsourced aspects of their business+

Holiday Season

Snagging a new PC this Holiday Season? Backup Your Email First!!

The holiday season is here! Along with that comes Black Friday and Cyber Monday! Your excitement builds as you unwrap your new laptop, tablet, desktop etc from the retail “computer-fest”. You scored a great deal that you never imagined was possible and now you’re set to see your new killer HD computer snap to life.+