About Greg Zola

Greg founded CarbonFoot Interactive, an online marketing agency in 2006, based in Westport, CT. He recently launched CarbonFoot Medical, a boutique medical marketing agency. His prior work includes web marketing for MyChoiceMedical and San Diego based Sony Electronics and web analytics firm WebSideStory (later purchased by Visual Sciences, then Omniture, now Adobe SiteCatalyst).

How To Use A Medical Landing Page To Generate More Patients

Build A Better Landing Page For Your Medical Practice Website 98% of website visitors never come back! That is a lot of lost website traffic! Getting someone to stay on one webpage for longer than a few seconds has become increasingly difficult over time. It is important that your medical practice website includes landing pages,+

Google Partners Event

CarbonFoot Medical to Host Google Partners Event

Join us for Google Partners Connect We’re hosting an exclusive Google event on May 21st, and you’re invited to join us. It’s a great opportunity to learn from Google experts about how to grow your business. CarbonFoot Medical will review the medical marketing programs during Q&A that have worked best for patient referrals. We’ll provide+

Pinterest for Medical Practices: 10 Tips for Search Engine Optimization

Pinterest for Medical Practices: 10 Tips for Search Engine Optimization Social Media Marketing is growing for businesses, and especially medical practices. Pinterest is a great way to visually connect with your patients and relate to them through the lifestyle of your medical practice.  Check out these ten tips that will help lower your cost per+

Reputation Management For Medical Practices

5 Tips for Online Reputation Management

5 Tips for Online Reputation Management for Your Medical Practice Online reviews of physicians have increased in popularity. Many sites are now allowing patients and former patients to rate doctors in a similar way to how people rate a restaurant.  Follow these tips to ensure you are maintaining a positive reputation online! Don’t ignore reviews+

3 Key Website Improvements to Grow Your Business

Time to face the facts; your website is your patient’s first glimpse of you and your medical practice. Before they even step foot into your office, they have already developed an impression of your team, your services and your approach to care. So don’t lose prospective patients due to a lackluster website! Follow these three+

Medical Office Cleaning Checklist | CarbonFoot Medical

Medical Office First Impressions: Make Them Count

There’s that wise old saying to never judge a book by its cover. But when it comes to doctor’s offices, first impressions count. There are no do-overs or second chances. You’re never going to get that first reaction back, and if it’s negative- it could lead to a lost patient or lost future referrals from+

Medical Marketing Content Matters

Content is King | Medical Marketing for Inbound Patient Referrals

Content for Medical Marketing Matters Get Found Exactly When And Where Patients Are Searching Consumers are researching every buying decision online before making a decision on a product or service. Health care decisions are no exception. In fact, powerful statistics from the Pew Internet Research Center show just how important an effective online presence now it+

CarbonFoot Medical Launches

CarbonFoot Interactive Launches CarbonFoot Medical

After years of driving successful marketing campaigns under the CarbonFoot Interactive name, our experience has proven that there is a need for higher levels of marketing dedicated exclusively to medical practices. So with that knowledge, CarbonFoot Medical was created as a boutique medical marketing agency. CarbonFoot Medical exists to meet the needs of doctors and healthcare professionals+