Medical SEM (Search Engine Marketing)
Search Engine Marketing is the core of any medical marketing strategy. Search engine marketing consists of both Paid Search Advertising (PPC) and Search Engine Optimization (SEO). PPC is the practice of purchasing and placing ads on search engine pages like Google, Yahoo!, and Bing. Each of these search engines are broken into two parts. The paid section includes the top 2-3 listings as well as the listings on the right side . Medical PPC is one of the most cost effective marketing campaigns a medical practice can use to drive targeted and qualified new patients. It is a solution that can bring results immediately and is complimentary to Search Engine Optimization efforts.
SEO is the practice of developing quality content for a targeted audience so medical practice’s website can rank high in a search engine’s result page. As the free section of a search engine page, these listings are located below the paid section. Medical search engine optimization is a comprehensive strategy that consists of both “on-page” and “off-page” efforts including website and webpage structure, content, keyword usage, link building, and more. Search Engine Optimization is the long term strategy to rank high in a search engine’s organic listings that requires not only a well built site but continued search engine optimization efforts, like link building or blogging, to achieve a high ranking. CarbonFoot Medical has the years of experience building search engine friendly websites and executing the critical ongoing SEO activities needed to make your organic traffic a top referring marketing channel.