Medical Marketing Tracking and Analytics
Do you know where your marketing dollars are going?
The beauty of digital marketing is that everything is trackable, making the return on investment (ROI) transparent. At CarbonFoot Medical, we rely on metrics to build a comprehensive view of your marketing initiatives in real time — and the best way to do that is with accurate data. We do all the heavy lifting to put in place the systems to track where your patients are coming from so you no longer have to rely on your receptionist to provide referral information.
CPR for Medical Practice Marketing
We focus on the metric that is most meaningful to a medical marketing practice, the Cost per Referral, or CPR. We provide accurate, comprehensive data that is detailed enough for you to see actual patient contact with your practice by phone or online. You’ll receive a monthly report that breaks down the cost per patient referral, clearly showing which referral methods are most effective.
Making Your Investment Work for You
The second crucial consideration is what to do with the data. We leverage your CPR by analyzing your most effective marketing channels and providing recommendations on redistribution of funds, if necessary. This service helps your practice leverage the data to drive your decision-making process and takes the guesswork out of where to spend your marketing dollars.
Our reports and insights allow your practice to effectively target the avenues that send the most patients your way for the least amount of money. If you cannot measure your marketing return on investment, you cannot begin to improve it.
CarbonFoot Medical makes understanding your medical practice marketing program easy. Our marketing packages include both online and offline lead tracking.
Online Lead Tracking:
- Email/Online Contact Form Submissions
- Google Analytics Set-up
- Blog/Press Release Exposure
- Social Media Activity
- Keywords that are important to your practice
- Website performance, traffic and page views
- Tracking phone numbers
- Call Recording
- Keyword Mapping to Phone Calls
- Call Content Audits
Take the guesswork out of your marketing efforts. Call CarbonFoot Medical.