As medical practices finalize 2016 marketing budgets, a key question is how should dollars be spent to drive cost-effective patient referrals.
Based on trending data from MM&M/Ogilvy CommonHealth Healthcare Marketers Trend Report 2014 (2015 report not out yet!), digital channels will overtake traditional channels. So, medical practices need to hammer out their marketing plans accordingly. Unless traditional (radio, direct marketing, print & TV) channels delivered a better CPR (Cost-Per-Referral), more than 50% of budgets should be allocated toward digital marketing (see Pew Research below).
In the Healthcare Marketers Trend Report, nearly 70% of respondents said they will increase budgets for social media, while nearly 64% reported increases planned for digital ads to consumers and 56% are investing more in their websites. Meanwhile, the largest decreases in budgets are taking place across print ads, radio and TV.
According to Pew Research:
- 1 in 3 American adults go online to check-out a medical condition
- 72% of Internet users say they searched online for health information within the last year
- 47% of Internet users search for information about doctors or other health professionals
- 38% of Internet users search for information about hospitals and other medical facilities
- The most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals
With constraints on existing physician marketing resources, how can these insights be implemented going forward? I invite you to attend an exclusive event in Manhattan, Nov 18th or Westchester, NY, Nov 19th brought to you by CarbonFoot Medical: a Google Partner.
Practice Manager Take-Aways
- What Should Your 2016 Digital Marketing Plan Look Like?
- How Can Patients Find You More Easily Online
- Differentiate Your Practice from the Competition
- Medical SEO – And, Why It’s Important for Your Practice
- Keywords That Drive the Most Patient Referrals for Your Medical Niche
- Do’s & Dont’s | Social Media Best Practices for Doctors
- How to Best Leverage Facebook, Twitter, Google+, Pinterest & LinkedIn
- Reputation Management for Doctors
What Does It Mean That CarbonFoot Medical Is A Google Partner?
Here’s the scoop, quoting directly from Google:
“Having the Google Partner badge means that Google trusts our agency. We earned the badge by passing Google advertising certification exams, following best practices and delivering quality results for our clients. Though we are not part of Google, we meet their standards for agency quality and work with them to serve you better.”
“As a member of Google Partners, we have access to tools and insights that can help us grow our business. The program also gives us a direct connection to Google; with access to special events, trainings and Google product updates, our agency is on the cutting edge of digital advertising.”